Long-Term-Care: Are your clients ready? If not, I'd love to hear your defense!
A Training Seminar for Financial Planners and Insurance Agents

Real story: US lawyer to his dad’s seasoned financial planner, “My dad’s in a nursing home and paying for it with his life savings, you have 15 minutes to produce evidence that you recommended a LTC plan in general and LTC insurance in particular”.

Not in Canada you say…consider the facts:

• Our country is in the midst of an age wave phenomenon--seniors are our fastest growing population group;
• Over the next 25 years 1 in 4 Canadians will be over 60;
• 70% of family caregivers in our country are currently juggling workplace and care demands with the impact of LTC and its related costs rapidly becoming a major bottom-line concern for Canadian companies;
• By 2010 (yes, our Winter Olympics year), 60% of our boomers over 50 will have a surviving parent (vs. 16% in 1960) bringing with that role the resulting emotional and financial responsibilities severely affecting their lifestyles;
• Within this decade, as boomers will reach the age of 65 we will have a new phenomenon in our country, seniors looking after seniors (was this part of our retirement planning);
• In addition, we must not underestimate the power and up-coming needs of the massive boomer-generation, who, at a time of lessening resources and government programs, will be demanding quality care for themselves;
• Note the government message over the recent few years: they are the ‘providers of last resort’—so who is the provider of first resort;
• So the question remains, what are you going to do to prepare your company and in turn, your clients for the financial challenges of their care-years?

An educational training seminar for your company—start thinking of LTC planning, including LTC insurance, as a solution not a problem, as a business opportunity rather than another product. Long-term care insurance is part of the 21st Century --is it time for you and your business to adjust to the needs of our country’s aging population?